The Car Rental Industry

Marketplace Overview

The car lease industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18. 5 billion in income a year. Today, there are approximately 1. 9 mil rental vehicles that service the US segment of the industry. In addition, there are many rental organizations besides the industry market leaders that subdivide the total revenue, namely Dollar Cash conscious, Budget and Vanguard. As opposed to other mature service companies, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced likelihood of economies of scale. Moreover, nearly all of the profit is developed by a few organizations including Enterprise, Hertz and Avis sur la question. For the fiscal yr of 2004, Enterprise developed $7. 4 billion in total revenue. Hertz appeared second position with about $5. 2 billion and Avis with $2. ninety-seven in revenue. rent a car Split

Level of Incorporation

The rental car industry faces a completely different environment than it did five yrs ago. In accordance to Business Travel Reports, vehicles are being hired until they have built up 20, 000 to 40, 000 miles until they are really relegated to the car industry whereas the turn-around mileage was 12, 1000 to 15, 000 a long way five years ago. Mainly because of slow industry development and narrow profit border, there is no upcoming threat to backward the use within the industry. In fact, among the list of industry players only Hertz is vertically built-in through Ford.

Scope of Competition 

There are many factors that condition the competitive landscape of the car rental industry. Competition comes from two main sources throughout the string. For the vacation consumer’s finish of the spectrum, competition is fierce not only because industry is saturated and well guarded by industry leader Enterprise, but rivals operate at a cost disadvantage along with smaller market shares since Organization has established a network of dealers over 80 per cent the leisure part. On the corporate portion, on the other hands, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry experienced a massive financial demise lately, it has improved the scale of competition within nearly all of the firms that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Organization, Hertz and Avis among the major players employ in a battle of the fittest.


More than the past five years, most businesses have recently been working towards improving their fleet sizes and increasing the degree of profitability. Enterprise at present the company with the biggest fleet in the US has added seventy five, 000 vehicles to the fleet since 2002 which help increase its quantity of facilities to 168 at the airports. Hertz, on the other palm, added 25, 000 vehicles and broadened its international existence in 150 areas rather than 140 in 2002. Additionally, Avis has increased its fleet from 210, 000 in 2002 to 220, 000 despite recent monetary adversities. Over the years following the economical downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders was growing steadily. For example, twelve-monthly sales reached $6. 3 in 2001, $6. 5 in 2002, $6. dokuz in 2003 and $7. 4 billion in 2005 which translated into a rise rate of several. 2 % a 12 months for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17. 9 billion to $18. 2 billion in the year 2003. According to industry industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated expansion valued at $20. fifth 89 billion annually following 08 “which means a CAGR of 2. 7 % [increase] in the 2003-2008 period. inches


Over the earlier several years the rental car industry made a great deal of progress to facilitate it distribution procedures. Today, there are roughly 19, 000 rental locations yielding about 1. on the lookout for million rental cars in the US. Because of the increasingly abundant amount of car rental locations in the US, proper and tactical approaches are taken into account as a way to insure proper syndication throughout the industry. Circulation takes place within two interrelated segments. On the corporate market, the vehicles are distributed to airfields and hotel surroundings. In the leisure segment, one the other side of the coin hand, vehicles are distributed to organization owned facilities that are conveniently located within most major roads and city areas.